January 01, 2024
As a licensed Master Esthetician for over 20 years, I have lifted my fair share of jowls for my clients. So, I’ll be the first to tell you that it’s no easy feat—but it’s certainly not impossible!
The term ‘jowls’ refers to the loose skin that sags below the jawline due to a loss
of elasticity and collagen. A combination of age and other lifestyle factors, such as sun damage and smoking, wears away at the natural collagen in the skin over time. Meanwhile, the bones and muscles that define the jawline start to degrade, causing buccal fat to prolapse or slip from its natural position and sag.
I believe in three factors to combat the source of jowls: high-performance products, skincare devices, and targeted massage. In today’s post, I’ll walk you through my pro tips to eliminate jowls!
If you’ve ever stepped foot into my studio (or watched one of my YouTube videos!), you’re probably well acquainted with CBE Botanicals. These products from my private collection have been specially developed with unique, custom formulas to lift and revitalize the skin. The following three options are my go-to products when laying the foundation for a pro facial to reduce jowls!
Most of us respect the power of retinol by now. But if you don’t, let me give you a crash course. As a vitamin A derivative, retinol can speed up cell turnover and stimulate collagen production, which helps to tighten and tone the skin to eliminate jowls. However, retinol can be harsh on sensitive skin to the point that even small concentrations of 0.0015% can be extremely drying.
Enter the CBE Botanical Sleep On It Retinol Serum! I’ve specifically formulated
this retinol serum with a clinically proven trio of actives: (1) a high dose of retinol moist, which provides maximum results with minimal redness (even for sensitive skin types), (2) samphira wax, which is a sea fennel botanical retinol alternative, (3) and liposome-encapsulated vitamin, which will help improve skin penetration.
So, why do I love the Sleep On It Retinol Serum for the jowls? First off, it’s super easy to apply to the face, neck, and décolleté, especially that under-the-neck area where crepey skin can gather. The trio of actives in the serum targets fine lines and wrinkles at the source to soften the skin, as well as work to stimulate collagen production at the cellular level to tighten and lift areas of sagging skin.
Another CBE Botanicals product to reduce jowls is my beloved Triple C + Gold Serum. Vitamin C is a highly effective antioxidant and coveted anti-aging ingredient to battle free radicals and plump the skin. Also referred to as ascorbic acid, vitamin C is a critical factor in collagen synthesis. It’s also the key to aiding wound healing, treating UV-induced photodamage, and reducing fine lines or wrinkles.
The beauty of the Triple C + Gold Serum is that it combines the collagen-stimulating effects of vitamin C with, you guessed it, gold! When gold mixes with other antioxidants, it improves their effectiveness at the molecular level. In other words, the gold in this serum helps other jowl-reducing ingredients penetrate the lower dermis level, encouraging collagen growth and tightening skin.
I recommend incorporating the Triple C + Gold Serum in your nighttime skin routine to help eliminate jowls from home. Start by cleansing the face with a hydrating cleanser, like the CBE Botanicals Just Soothing Creamy Cleanser. Before using any moisturizers, apply a thin layer of the Triple C + Gold Serum across the face, paying close attention to the jawline and jowl area.
My third product to reduce jowls is the CBE Botanicals Hydrate + Conduct conducting gel and mask. At this point, you might be thinking,
“Christine, you said you reduce jowls with skincare devices and targeted massages, not just high-performance products!” You’re right! This dual-purpose skincare product revives dull skin AND serves as a gel to keep the skin supple for massage and device use!
Hydrate + Conduct was uniquely formulated with skin-loving natural ingredients like aloe and green tea extract, which keeps the crepey skin along the jowls moisturized.
However, it’s most important to note that Hydrate + Conduct is a water-based formula—which means that you can use it as a conducting or sliding gel when using microcurrent devices or massaging with gua sha techniques!
To reduce jowls from home, apply several pumps of Hydrate + Conduct to cleansed skin. I follow with the ANMA gua sha tool, a manual fascia massage device that releases tension and lymph fluid that can contribute to jowls. I then go in with the Microcurrent, which helps to work the facial muscles, thicken areas of thinning skin, and promote collagen production!
Are your sagging jowls starting to get you down? I’ve been there, too! So have
thousands of other women, including the hundreds who have sat in my studio. I’ll give you the same advice I gave them: anti-aging skincare starts with the right products and techniques. Fortunately, I have the perfect place for you to find both—with me, in the Christine Byer Beauty Club!
Want to access more support with your skincare journey? Sign up today so we can reduce jowls together!
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